Industry

Market Demand​

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Strong growth among Gen Z and college students, who prefer affordable, fast, customizable meals. - High demand for international flavors, including Mexican street food like tacos, quesadillas, nachos, and bowls. - College campuses like Belmont consistently support food trucks due to the student population and limited late-night dining.​

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Opportunities​

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Expanding into Belmont events, athletic games, festivals, and music gatherings. - Offering mobile app ordering and student discounts. - Partnering with Belmont meal plans or Bruin Bucks in the